Oct. 30, 2006

Moraga, CA - The Saint Mary's College Athletic Department has signed one year partnership deals with both Comcast Cable and the Contra Costa Times. Comcast Cable will provide the Gaels with television advertising, while the Contra Costa times will provide Saint Mary's with local print advertising. The Gaels have also contracted with CBS Outdoor Media to help enhance its current advertising campaign, via outdoor media placement.

Through its partnership with Comcast Cable, the Gaels will be highlighted on Comcast Cable Area Cross Channel, which includes stations like ESPN, Spike, and E! - Entertainment. The Gaels will also be continuing their partnership with the Contra Costa Times. The Times will provide Saint Mary's with the opportunity to place ads which will support both men's and women's basketball.

Working in conjunction with CBS outdoor media, the SMC Athletic department was able to secure 15 outdoor advertising locations spread out across 9 BART stations. These stations include; Pleasant Hill, Walnut Creek, Lafayette, Orinda, Concord, Downtown Berkeley, West Oakland, Coliseum/Airport, and Rockridge. There are three different versions of the full color posters, which measure approximately four feet tall by five feet wide. To see samples of these ads, please click below.

2006 BART Ads
Download Free Acrobat Reader