MORAGA, Calif. - The Saint Mary's College athletic department and its exclusive third-party multimedia rights partner, IMG-College, are proud to announce a cross-channel, integrated corporate partnership with Bay Alarm, the leading alarm company in the San Francisco Bay Area.
"We are excited for this opportunity to strengthen our partnership with Saint Mary's College by supporting its athletics program," said Matthew Westphal, Bay Alarm's Chief Executive Officer. "We have hired 14 SMC grads that have been a great addition to our company and we look forward to hiring many more. We feel SMC men's basketball coach Randy Bennett has created a team culture similar to ours, making this a perfect fit.
"Bay Alarm has a long standing commitment to giving back locally. We are excited about this opportunity to support a great school that has been alongside us in this community for more than 65 years."
Facilitated by IMG-College, this partnership will bolster visibility for Bay Alarm during the 2011-12 school year, particularly through the Gaels' nationally-prominent men's basketball program. Bay Alarm will receive a number of exposure elements, including in-venue signage, game sponsorships, tickets, fan giveaways and commercial advertising during SMC games televised on Comcast SportsNet.
"We are very excited to have Bay Alarm join our team as one of the more significant corporate partners of the Saint Mary's athletics program," said Mark Orr, SMC's director of athletics. "Bay Alarm is a very successful company with long-standing ties to the Bay Area and Saint Mary's College. Because of these compelling reasons, we truly feel this is a perfect fit."
About Bay Alarm Company
Bay Alarm Company was founded more than 60 years ago in the San Francisco Bay Area. Since 1946, Bay Alarm has grown to be the largest independently owned and operated Alarm Company in the United States, protecting over 100,000 residential and commercial customers. Now in its third generation of family ownership and operation, Bay Alarm has expanded throughout California with 13 service branches spanning the state. For more information about Bay Alarm Company, visit www.BayAlarm.com.
About IMG College
IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
