Aug. 29, 2017 MORAGA, Calif. â€" Saint Mary's College Athletics kicks off the 2017-18 athletic season with its #GaelsRise marketing campaign, as a push to increase the overall visibility and success of the athletic department.

The marketing campaign launched this week will encompass areas new Director of Athletics Mike Matoso would like to focus on moving forward, including unity, success and the future.

"This concept will help our fans and the community connect with our department and student-athletes," Senior Associate Athletics Director Ryan Reggiani said. "We have had tremendous success across the board and we look to reach new heights in the coming years, on and off the playing surface."

The marketing campaign will span across many avenues, including television, radio, posters, digital and newspaper ads, marquees and across a wide variety of social media platforms.

#GaelsRise â€" Increase the awareness of Saint Mary's Athletics, push past our limits, strive for one common goal, and promote our success on and off the playing surface, Gaels Rise!